Internal design review
Shared 30 May 2026 · for overnight viewing

First 90 · Design Review

Dashboard directions, product mockups & brand.

Everything we've explored so far, in one place. Click any tile to open it full-screen — the dashboards and mockups are live, working prototypes.

◉ Tip — open on a laptop for the dashboards; the phone & chat mockups animate on load.

Dashboard directions

5 candidates

Compare & pick a direction

Dark · metaphor-forward

The dashboard is the navigation chart — locations as depth soundings, compass rose, bearing line.

Refined · minimal

Maximum calm — generous whitespace, hairline rules, large quiet numerals, one accent.

The Beam · Editorial

Narrative · persuasive

Reads like a briefing — headlines, caregiver quotes, and the before/after rewrite inline.

Instrument Panel

Dense · operational

A working console — sidebar nav, KPI sparklines, a location heatmap and a sortable gap table.

Action-first · SaaS

Triage — the three steers that move the fleet today as focus cards, plus a watchlist.

Comparison launcher

All five directions with thumbnails and an at-a-glance table of theme, density & best use.

Product mockups

2 scenes

Animated — record-ready for the deck

Training module

Safe client transfers — with live guide chat

A PSW lesson in a classic LMS layout: chapter list, video stage, play bar, and the First 90 guide chatting about what's on screen.

The 30-second check-in

An animated phone conversation where the guide surfaces a real EVV training gap — ties back to the systemic dashboard insight.

Brand & strategy

5 docs

The thinking underneath

Brand & Style Guide

v1.0 · Maritime

Brand & style guide

Palette, type, the nautical-chart system and the “guiding light, never searchlight” principle.

Market Research

Market research

The market context and opportunity behind First 90.

Maritime brand direction

The chosen visual world — palette, motifs and the lighthouse story, shown as a board.

Brand directions

Earlier brand-direction explorations we narrowed from.

Narrative · talking points

Pitch deck outline & talking points

All 13 slides synced 1-for-1 to the live pitch deck — per-slide talking points, Rob/Tobi speaker cues & handoffs. Phone-friendly.

Original 5-in-one dashboard

The first dashboard with a built-in style switcher — kept for reference.